We firmly believe that educated people are taking more sensible
actions. Therefore, we wanted to develop a project that could benefit
marine wildlife.
By carrying out a market study, we realized that most of the
mainstream education applications that have for theme fauna and flora
were purely educational or were not covering enough the marine
wildlife. For example,
Plage Vivante
while being an interesting collective science project, there is no
gamification features and the user attention is quickly lost.
Seek
propose similar features such as pictures centred challenges,
AI-supported recognition, flora targeted challenges and reward system.
Our main difference is the environment we are covering. Added to this,
unlike Seek, we are focusing the user experience on challenges rather
than focusing it on its everyday experience. Incorporating it this way
leads the user to know his surroundings and what he can expect.
With Marine Life Mapper, we want to revolutionize smart learning by
getting people to learn more about the marine environment while having
fun. The application is designed to be used near a beach in order to
have challenges adapted to the location. The target market are thus
eco-interested tourists and people living by the seaside. They are
willing to develop their knowledge of the marine environment and are
between 15 and 45 years old and earn an above average salary.
